Before specializing in UX, I built a foundation in branding, editorial, digital, and print design. I created sales tools, catalogs, publications, and advertising campaigns that supported tourism, dining, media, and small to large-sized businesses. I also produced cross-platform digital campaigns, built visual systems for consistent brand expression, and guided the launch of an e-commerce platform for an editorial bookstore. These projects sharpened my visual craft, storytelling, and communication skills, which I now bring into complex UX systems.

López Macari
Visual Brand System for a Financial Leader
Ten Years of Yucatan Living
Editorial Design for a Commemorative Cultural Book
DE BELLEZA
Visual Identity for a Gender-Neutral Salon
Mérida a la Carta
End-to-End Design for a Dining Guide
Strategic Holdings
Brand System for a Multicultural Creative Agency
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