Client: Fernando López Macari
Duration: 4 months
My team: Client, Web Developer, and Copywriter
My Roles: UX Designer / Visual Designer / Content Designer / Art Director / Graphic Designer
Tasks Performed: User Research (Primary and Secondary), Visual Design, Information Architecture, Photo Editing, Logo Design, Brand Development, and Social Media Design
Deliverables: Logo design, brand guidelines, marketing collateral (stationery), digital content, social media ads, and a responsive website
Challenge:
• A prominent financial leader, public speaker, entrepreneur, and public figure was designated President of the Instituto Mexicano de Ejecutivos de Finanzas. To celebrate this achievement, the client planned to enhance his public presence.
Solution:
• Conducted an in-depth interview with the client to define his brand.
• Performed secondary research and a competitive analysis.
• Developed a comprehensive strategy to enhance his visual brand, social media presence (LinkedIn and Twitter), and website experience.
• Collaborated with the Web Developer and Copywriter to create a consistent responsive website, incorporating UX best practices such as Information Architecture and Responsive Web Design.
• Established metrics to track website performance and social media engagement.
Fernando López Macari: Brand identity
Fernando López Macari: Logo design with brand color system
Font brand guideline
Fernando López Macari: Isotype
Business card: Front and back design
Fernando López Macari: Landing page (Responsive)
Fernando López Macari: News page (Responsive)
