Strategic Holdings

Brand System for a Multicultural Creative Agency

Agency: Strategic Holdings

Duration: 7 months

My team: Agency Partner, Product Manager, Sales Lead, and Marketing Strategist

My Roles: Product Designer / User Experience Designer / Graphic Designer / Editorial Designer / Content Designer

Tasks Performed: User Research (Primary and Secondary), Visual Design, Information Architecture, Infographics, Brand Development, Content Editing, and Print Production

Deliverables: Logo design, brand guidelines, and marketing collateral (including stationery, sales contracts, and a product/service catalog)

Challenge:

• This newly established agency needed a business and brand strategy to support and represent its upcoming products and service offerings.

Solution:

• Conducted research to provide insights for making informed decisions, aligning the agency with its business goals, and defining best practices for client engagement.

• Developed a comprehensive brand system with clear guidelines and created various marketing collateral for internal use.

• Designed a Service Catalog to promote the agency's new products and upcoming service offerings, which also functioned as a sales toolkit.