| DE BELLEZA |

Client: Diana U. (Entrepreneur)

Duration: 5 months

My Role: Product Designer / Graphic Designer / Social Media Designer / Advertising

Tasks performed: User Research (Primary and Secondary), Logo Design, Brand Development, Content Editing, Print Production, Storytelling, and Marketing Development

Deliverables: Logo design, brand guidelines, and marketing collateral (including stationery, flyers, rewards cards, work orders, and a service listing)

Challenge:

• A gender-neutral salon launching its first location, needed to create a cohesive brand presence that reflected its style and services.

Solution:

• Developed a comprehensive brand identity with clearly defined guidelines.

• Designed a social media strategy to promote special offers and new services.

• Established metrics to ensure ongoing customer satisfaction and engagement.